The idea of realising this review was borne from the contacts with various European and Chinese enterprises. We believe that for developing an international collaboration, one requires more than just information about the products and the market. It is of equal importance to understand the culture and custom of the interlocutor.

Between Europe and China there are many differences: In respect to the social organisation, economic development levels, natural resources, traditional cultures, customs etc. These differences represent a potential richness for the two sides, because they can be utilised reciprocally for compensating the respective scarcities. In particular there is a great potentiality of economic collaboration: Europe, besides being a principal partner of affairs, for China is also very important for importing technologies and finances for the modernisation of the country; while the development of the Chinese economy can bring major opportunities of affairs and investments for the European countries.

The review "CHINA" searches for providing useful indications and references for European entrepreneurs and those interested in realising exchanges with Chinese societies. Therefore, the contents of the review "CHINA" consist in sector report for presenting the situation of certain fields of the Chinese industry and agriculture, in the presentation of Chinese market and financial industry, in indicating the potential collaboration between Chinese societies and European enterprises by reporting project/business information, in the illustration of Chinese social, cultural and historical aspects, in useful data for preparing a travel in China, in summary all that could be useful for starting and consolidating the relationship with China.

The globalization of the world economy determines the increase of interdependence and the necessity of collaboration between different nations. Furthermore, in the new millennium the various cultures will be properties of all humanity. The publication of the review "CHINA" hopes to develop a greater understanding of China, favouring the realisation of the exchanges with the great oriental country in industry, agriculture and any other sector.